Profile
About Me
I am an experienced Digital Product Manager who has worked with some of the largest and most familiar brands in the country, including the last four and a half years at one of Canada's top five web properties (as measured by traffic). The work environments I like to help create are agile with an emphasis on iterative product improvements based on rapid experimentation informed by extensive data collection and analysis.
I believe in frequent, regular, direct contact with users and customers. You need both qualitative and quantitative data to have a chance of understanding the whole picture.
When something is not working right, I can't stand it. I can't be comfortable until we've fixed it. After that, I get to improve it.
Career
Work History
Product Manager
Product Manager at ACV Auctions, a digital wholesale auto auction platform connecting dealers across North America. Focused on expanding the marketplace ecosystem through inventory integrations, commercial consignor tools, and the convergence of physical and digital auction channels.
Accomplishments
- Designed and implemented ACV's first externally facing digital inventory feeds, bringing used vehicle listings from large sellers to the buyers on the ACV marketplace.
- Integrated automated inventory feeds from Fortune 500 companies, enabling large-scale commercial consignors to supply used vehicle stock directly and efficiently.
- Created ACV's first digital auction destination within AutoIMS, empowering commercial consignors to route vehicles directly to ACV Digital, a foundational step in expanding the commercial seller pipeline.
- Assisted in integrating physical auction operations into the ACV digital marketplace, bridging traditional and digital wholesale channels for a seamless consignor and buyer experience.
Product Manager
Product Owner for ROSS, a legal research platform powered by artificial intelligence for U.S. law using Natural Language Processing (NLP). Worked with a young team of founders and engineers, responsibilities included mentoring and establishing solid software product management processes and culture.
Accomplishments
- Established a culture of user research, planned and conducted a series of user research and testing exercises.
- Established a pattern of continuous releases and iterative improvements. Oversaw a redesign, inclusion of searchable statutes and regulations, and improvements to filters, speed, accuracy and recall.
- Established better communication between the Innovation (development) and Delivery (sales and marketing) teams.
Product Manager
Led two teams: The Wisdom team used event beacons to log user data to fuel a recommendations engine; the StoreFront Team developed a RIOT JS framework to simplify implementation of search and recommendation products, increase speed, and handle state management.
Accomplishments
- Helped streamline and standardize Agile and Scrum practices between teams.
- Converted StoreFront product from a struggling side project into a valuable, implementable product live with several clients including CVS and Major League Baseball.
- Moved Recommendations product to a more business-friendly and transparent tool.
Product Manager
Responsible for Verticals (Autos, Real Estate and Jobs) as well as Sell Side experience. Dual track agile environment with an emphasis on quantitative and qualitative customer research. Responsible for planning and designing enhancements, detailing user stories, and managing reports.
Accomplishments
- Developed and delivered tools for Auto Dealer Inventory Management and Automated Posting — desktop, Android and iOS.
- Built similar systems for Non-Passenger Vehicles and Real Estate rentals.
- Built a customer service team from scratch to handle high-value commercial clients.
- Assisted in a complete site migration from a global shared platform to a custom-built platform with no significant downtime.
- Improved invoicing methods, built a purchasing database and connected it to Salesforce, billing and internal systems.
Awards
⭐ Critical Talent Award 2015 ⭐ Spot Award 2014 ⭐ Spot Award 2014
Project Manager · Client Relations Manager · SEM Team Lead
Responsible for budgets, timelines and co-ordination of team members with clients. Projects include Canadian Press, Home Hardware, Florida Fish and Wildlife Conservation Commission, Osler Hoskin & Harcourt LLP, Ontario Institute for Cancer Research and others.
Client Relations
Worked with the Sales department and existing clients to drive new projects.
Search Engine Marketing
Managing PPC and banner campaigns, organic SEO, and implementation and interpretation of analytics software. Clients included Canadian Tire, Canadian Real Estate Association, CMHC, Conference Board of Canada, TD Bank and Tridel.
Production Manager & Project Manager
Project manager for Mercedes-Benz Canada from Sept 1999, overseeing rapid growth of their web systems. The MBC system was of such quality that Mercedes-Benz Canada was designated a Centre of Competence by DaimlerChrysler, with the application exported to markets worldwide.
Accomplishments
- Rolled out two major site redesigns and over 45 dealer sites across Canada.
- Created online contact applications integrated with MBC's internal CRM tools.
- Launched MBC's online store and numerous feature sites and kiosks.
DSClight
Project manager for DSClight — a suite of web apps for small to mid-sized markets, adapted to 30+ markets worldwide, supporting multiple languages including Chinese, Arabic and Thai. Coordinated between DaimlerChrysler, Mercedes-Benz, Chrysler, Jeep, Dodge and third-party vendors across North American, European and Asian offices.
Instructor
- Taught courses including Intro to 3ds Max (3D animation), computer hardware fundamentals, and multimedia & web fundamentals.
- Designed course outlines and class materials.
- Recipient of the Centennial College Teaching Award of Excellence for work in 3D computer animation.