I am an experienced Digital Product Manager who has worked with some of the largest and most familiar brands in the country, including the last four and a half years at one of Canada's top five web properties (as measured by traffic). The work environments I like to help create are agile with an emphasis on iterative product improvements based on rapid experimentation informed by extensive data collection and analysis. I believe in frequent, regular, direct contact with users and customers. You need both qualitative and quantitative data to have a chance of understanding the whole picture.
When something is not working right, I can't stand it. I can't be comfortable until we've fixed it. After that, I get to improve it.
Product Manager responsible for Verticals (Autos, Real Estate and Jobs sectors) as well as Sell Side experience. Dual track agile environment with an emphasis on quantitative and qualitative customer research. Responsible for planning and designing enhancements and improvements to the site, detailing user stories, customer research and delivery and managing reports.
Responsible for budgets, timelines and co-ordination of team members with clients.
Sample projects include redesign and development of a new site for Canadian Press, Implementation of a new site for Home Hardware and projects for Florida Fish and Wildlife Conservation Commission, Osler, Hoskin & Harcourt LLP, Ontario Institute for Cancer Research and Institute of Chartered Accountants of Bermuda
Worked with the Sales department and with existing clients to drive new projects
Working on all aspects of online promotion and search engine marketing including managing PPC ad and banner ad campaigns, organic search engine optimization as well as implementation and interpretation of online analytics software
Client list includes Canadian Tire, Canadian Real Estate Association, CMHC, Conference Board of Canada, Mead Johnson Nutrition, ECCO Shoes, TD Bank and Tridel.
Project manager for the MBC account from Sept 1999, overseeing rapid growth of their web systems in many areas, including:
The system of web sites and their integration with MBC's business were of such quality and cost effectiveness that Mercedes-Benz Canada was designated a Centre of Competence by DaimlerChrysler. The application was then exported to markets worldwide in recognition of the innovation and value of the applications.
DSClight is a suite of web applications for small to mid-sized markets. It was directly developed from the tools we built for Mercedes-Benz Canada's sites and adapted to over 30 markets worldwide. It is a fully bilingual system and supports several languages, including some with technological challenges, such as Chinese, Arabic, and Thai.
Project manager for DSClight from July 2003 to January 2006 and was responsible for: